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As reported in the Guardian, Meta and YouTube have been found liable for promoting the purposeful addictiveness of their social media apps.   These applications get young teens and children into vicious cycles through advanced algorithms. A 20-year-old woman at the center of the case has gone by the initials KGM for court proceedings. Over the course of six-week trials, the court found both the tech companies negligent and not providing enough warnings about the potential dangers of their products.  This careless approach shows the disregard for safeguarding young people who are at risk from the purposeful manner in which social media platforms have been designed to captivate them. This is the first case of this that initiated multiple discussions and raised awareness of social media’s importance once more.

During the court proceedings, KGM testified that the lady became addicted to YouTube at the age of six and Instagram at the age of nine. By the age of 10, she was depressed and was self-harming. When she was just 13 years old, she was diagnosed with dysmorphic disorder and social phobia due to continuous use of social media. Her youth and adolescence were negatively impacted by several mental health problems, such as body dysmorphia and even self-harm. As the negative consequences of the online world become more apparent, there is growing concern about how social media affects young people’s mental health.  Instagram and other similar platforms can affect people on multiple levels because they only show people’s life highlights, emphasizing flawless angles and frequently changed or filtered poses.

This elevates the addiction from mindless “doomscrolling” or “bed rotting” to something more serious, deadly. Companies like Meta and YouTube are proficient at what they do. They intentionally design their products to ensnare young brains and prevent them from escaping their phones since they are aware of the influence on children. The arguments that young people are just lazy have been refuted by YouTube and Meta’s responsibility in this case, which ultimately places the blame on the companies at the center of the problem for their awareness of the risks associated with their platforms and how they are made to be addictive.

Even while many people are aware that the content they are consuming is harmful to their mental health, they still struggle to put down their phones and move away. Finding out that these businesses specifically create their platforms in this way to maintain users’ addiction is a really unsettling fact. Morality, vulnerability, and mental health are disregarded. Given the young age and the fact that these addictive cycles can be particularly harmful to toddlers, kids, or teenagers who are still so ignorant of the hazardous waters they are starting to swim in, this becomes even more of a problem.

While many suggest a social media detox as an effective way to deal with it, it is never that easy. We need actual remedies as well as justice for victims if we start seeing social media as a true addiction. It’s time for the big companies responsible for this to take responsibility and make youth mental health the focal point of their platforms. Additionally, there is a need for government intervention, much like the treatment of tobacco addiction. It’s time for us all to stop ignoring the serious harm these risky apps inflict, whether that means imposing age limitations on them or merely raising awareness of the risks associated with social media addiction.

To actually build a culture where connections and relationships depend on real human interaction instead of these apps, people need to change their habits. Plus,  victims will have to keep speaking up against such companies. This is truly just the beginning. As these social media firms are lifted off their pedestals and the true effects of their content and algorithms are looked into, Kaley’s situation has caused anxiety among them. Hopefully, this case trial is the beginning of a larger effort to safeguard society’s youth since social media has genuinely become the new tobacco, a terrible addiction.